SENIOR PLANNER, CREATIVITY & STRATEGY
Posted 2 years ago
Scope of work:
- Analyze research, insights and business input and turn it into key issues and findings that can strengthen the creative brief that will help to create distinctive communication.
- Access and secure the pipeline for getting research & data. Interact with the BD, Account team to feedback and secure the needs from a communication development perspective.
- Generating creative ideas for different advertising media (activation, digital, print and TVC)
- Reviewing creative briefs with brand guidelines and working with team to develop initial concepts, creative headlines, clear body copy, and compelling calls-to-action
- Writing for a variety of mediums and audiences: digital, print, video, sales brochures, sales sheets, POP, direct mail, landing pages, email marketing, etc.
- Oversees copy for creative product from inception through completion to ensure a high level of quality and maintenance of concept through approval of design
- Contribute to writing and strengthening creative briefs with insights and big thinking.
- Develop integrated digital media strategies.
- Prepare and deliver presentations.
- Coordinate the implementation of digital media plans.
- Create and manage digital campaign budgets.
- Negotiate and purchase digital advertising space.
- Analyze campaign metrics, prepare performance reports, and provide recommendations.
- Monitor market trends and identify new digital opportunities.
Required skills and experience:
- 4+ years working experience in an advertising agency. Have experience in related real estates, heavy industry caterogies is great.
- Excellent knowledge of using quantitative and qualitative research and distilling secondary research and cultural and brand thinking into clear, concise recommendations.
- Understanding of strategic segmentation, positioning, customer journey and customer experience.
- Knowing how to run the whole creative process including creative and/or explorative sessions.
- Social/digital channel understanding essential.
- Fluency in English, spoken & written.
Why should you apply for Blueseed ?
- Competitive salary
- Quarterly Incentives according business result and performance working
- Adjust salary annually
- Join in teambuilding, the birthday of employee monthly, year-end party, the birthday of company…
- Feel safe with premium Health insurance policies after 1-year working
- Contribute your opinion and be valued by management and colleagues
- Be recognized (via career enhancement) for your working dedication and achievements
- Enjoy modern working facilities
- Light snacks available to all staff every day
- Succeed as part of a young, motivated and successful team
Candidates please send your CV via email: [email protected] (HR Team)
Job Features
Bằng cấp | Đại học/cao đẳng |
Tiếng anh | Fluency spoken & written |
Kĩ năng | Strategic Planner |
Kinh nghiệm | Agency advertising |